We asked Chris Penn how his session, Why Monetization is Vital to New Media, challenges prevailing thought.

I want everyone to walk away with a much better understanding of money, value, and how it all relates to new media in a much bigger picture perspective than the usual “make money with your XXX” garbage that’s always floating around. Whatever the shiny object is, there’s always the used car salesmen looking for a fast buck and always some folks who are sustainably successful. By the time I’m done, I hope that the audience understands what it takes to be the latter. Do you know where money comes from, why it exists, and how it relates to your new media efforts?

Chris will be speaking at 2:00pm on Saturday, June 20 as part of the PAB09 program.