In 2004, Julien Smith became one of the first Canadian podcasters. In 2005, he became one of the original PodShow podcasters. In 2006, Julien took the lectern as the first speaker of the inaugural PAB conference. In 2009, he co-authored the book Trust Agents.

It’s 2010 and Julien is returning to PAB to deliver the JOLT!, When in doubt, have cultists attack: Content creation tactics learned through a decade of role-playing with the easily bored.