We make it a point of investing a lot of planning time and energy into making the PAB experience memorable. One of the lesser-known areas to which we put a lot of attention is food. Very few conferences, especially in social media, invest heavily in social dining experiences that everyone talks about when they reflect on the conference.

For the first four years of the conference, we received lots of great feedback on the Saturday buffet lunch, complete with meat, vegetarian and vegan selections, and a fabulous dessert table of cakes and fruit.

This year we will have a served lunch on Saturday. Here’s the primary menu (a vegetarian meal is available to all registrants on request before June 14):

• Starter: Roasted root vegetable toss on a puff pastry plank with romaine lettuce confetti, a Dijon twist
• Main: Hickory perfumed baked Atlantic salmon, parsnip and cauliflower purée, flash fried Asiatic greens
• Dessert: Baladin of three chocolates, crème anglaise

We will also have canapés following the Friday evening keynote. Coffee, tea, juice and fruit will be available both Saturday and Sunday morning. A cash bar will be available Friday evening and Saturday afternoon.