Excerpts from Anthony Marco‘s PAB2011 session during which he dazzled the audience with his views on story, joy, surprise, shivers and authenticity to explain how connections and spaces in content create moments between creators and the audiences.

PAB is an annual three-day conference about digital content creation, audience engagement and online relationship building. The conference has flourished on a reputation of strong content and a welcoming community, attracting participants from as far away as the U.K. and South America for speaking sessions, popular five-minute JOLTs, workshops, panel discussions, and social activities. Video playlists are available for each of PAB2010 and PAB2011.