Mark Blevis explores focal points, putting your fingerprints on your creative work and his approach to content paleontology to tell stories.

PAB is an annual three-day conference about digital content creation, audience engagement and online relationship building. The conference has flourished on a reputation of strong content and a welcoming community, attracting participants from as far away as the U.K. and South America for speaking sessions, popular five-minute JOLTs, workshops, panel discussions, and social activities. Video playlists are available for each of PAB2010 and PAB2011.