Bob Goyetche wraps up PAB2011 with his views on how others benefit from the telling of your story.

PAB is an annual three-day conference about digital content creation, audience engagement and online relationship building. The conference has flourished on a reputation of strong content and a welcoming community, attracting participants from as far away as the U.K. and South America for speaking sessions, popular five-minute JOLTs, workshops, panel discussions, and social activities. Video playlists are available for each of PAB2010 and PAB2011.