Eggs. Act. Lie. The Perfect Failure (PAB2012 keynote by Scott Florence)

Excerpts from Scott Florence’s PAB2012 kickoff keynote address in which he explores the role of failure, planned and otherwise, in creative pursuits and life. Scott is artistic director with A Company of Fools.

PAB was an annual three-day conference about creativity, content creation, audience engagement and online relationship building. The conference flourished on a reputation of a strong content and a welcoming community, attracting participants from as far away as the U.K. and South America for speaking sessions, popular five-minute JOLTs, workshops, panel discussions, and social activities. PAB2012 was the seventh and final PAB conference.

Thank you to our sponsors: The National Arts Centre, Hunt Club Volkswagen, Rogic and Full Duplex.

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