Excerpts from Bob Ledrew’s PAB2012 session in which he explored what creatives and content producers can learn from the practices and structures of journalism.
PAB was an annual three-day conference about creativity, content creation, audience engagement and online relationship building. The conference flourished on a reputation of strong content and a welcoming community, attracting participants from as far away as the U.K. and South America for speaking sessions, popular five-minute JOLTs, workshops, panel discussions, and social activities. PAB2012 was the seventh and final PAB conference.
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