Using the Tools of Journalism to Create Better Content (PAB2012 session by Bob Ledrew)

Excerpts from Bob Ledrew’s PAB2012 session in which he explored what creatives and content producers can learn from the practices and structures of journalism.

PAB was an annual three-day conference about creativity, content creation, audience engagement and online relationship building. The conference flourished on a reputation of strong content and a welcoming community, attracting participants from as far away as the U.K. and South America for speaking sessions, popular five-minute JOLTs, workshops, panel discussions, and social activities. PAB2012 was the seventh and final PAB conference.

Thank you to our sponsors: The National Arts CentreHunt Club VolkswagenRogic and Full Duplex.

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