Maximizing Your Social Media ROI (PAB2012 session by Rob Lee)

Excerpts from Rob Lee’s PAB2012 session in which he highlights the incredible value of Relationships Over the Internet (ROI) using his own experiences to illustrate the point.

PAB was an annual three-day conference about creativity, content creation, audience engagement and online relationship building. The conference flourished on a reputation of a strong content and a welcoming community, attracting participants from as far away as the U.K. and South America for speaking sessions, popular five-minute JOLTs, workshops, panel discussions, and social activities. PAB2012 was the seventh and final PAB conference.

Thank you to our sponsors: The National Arts CentreHunt Club VolkswagenRogic and Full Duplex.


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