Beyond Words: What Makes Great Media Resonate (Mike Tennant)

Yazan: PAB | 24 August 2010 | 1 Comment
Categories: PAB2010

In his keynote speech, Mike Tennant examines the role of creative in the modern age of media and how content creators can use creative to build audiences.

PAB2010 Speaker profile: Mike Tennant

Yazan: PAB | 26 May 2010 | No Comments
Categories: PAB2010

Mike Tennant is a freelance writer/broadcaster based in South-western Ontario. Since 1996 he’s produced and co-written the CBC Radio hit series The Age of Persuasion, and co-wrote the best-selling book The Age of Persuasion: How Marketing Ate Our Culture, published in Canada and the U.S. He was a newspaper reporter at 14. At 17 he [...]

Rounding out the PAB2010 speaking sessions

Yazan: PAB | 26 April 2010 | No Comments
Categories: Notes

At long last, here are the final speaking session announcements: Adele McAlear will deliver a unique, made-for-PAB2010 version of her Death and Digital Legacy presentation. Adele will raise issues surrounding the lack of global infrastructure to manage online identities and digital assets. Mike Tennant, co-creator of CBC’s Age of Persuasion (and co-author of the book [...]

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