With the exception of the organizers, Jay Moonah has served in more roles at PAB than anyone else.  Besides being a “lifer” of the conference, Jay’s been a committed participant, musician and presenter.  This year, he’ll make his debut in the JOLT! part of the PAB09 program.

JOLT!s were introduced in 2008 to wild enthusiasm.  They’re 5-minute turbo talks designed to share a new idea, initiate collaborations or issue a call to action.

We asked Jay Moonah how his JOLT!, Search Engines and Trust, challenges prevailing thought.

I don’t know if there is much in the way of “prevailing thought” around the trust put in search engines.  Simply put, many people trust them blindly.  My reason for presenting at PAB is not so much about convincing the people in the room about the importance of critical though around search engine results (since most of  them are extremely smart and naturally critical of the information they find) but rather to convince them to use their influence to get OTHERS thinking about this overlooked and increasingly important aspect of media/information literacy.

Jay also added “My goal in leading any session is always the same — first, to make people think and second, if they are so moved, to act.”

Jay will be JOLT!ing at 2:40pm on Saturday, June 20 as part of the PAB09 program.